Introduction to Oppex:
- Oppex is a platform that allows businesses to send transactional and promotional messages to customers via WhatsApp. This knowledge center provides comprehensive guidance on how to use Oppex to send messages to customers, how to apply for WhatsApp Broadcast API, and how to request templates for promotional and transactional messages.
Getting Started with Oppex:
- To get started with Oppex, sign up for an account on the Oppex website. Once you sign up, you can start sending messages to your customers.
- Oppex offers a range of message creation tools that enable you to create engaging and informative messages for your customers. You can use the platform’s drag-and-drop editor to create messages quickly and easily.
- Oppex allows you to schedule your messages for delivery at a time that is convenient for your customers. You can schedule messages for delivery at a specific time.
- Oppex offers a range of automation tools that enable you to send messages automatically based on customer behavior. For example, you can set up an automation rule to send a message to customers who have abandoned their cart on your website.
- Oppex makes it easy to manage your contacts and keep track of customer interactions. The platform allows you to import your contacts from a range of sources, including CSV files.
Reporting and Analytics:
- Oppex offers a range of reporting and analytics tools that enable you to track the performance of your messages and campaigns. You can track metrics such as open rates, click-through rates, and conversion rates.
How to Apply for WhatsApp Broadcast API:
- To apply for the WhatsApp Broadcast API, you need to submit a request to WhatsApp via the Facebook Business Manager platform. You will need to provide detailed information about your business and how you plan to use the API.
- How to Request Templates for Promotional and Transactional Messages:
- Once you have received approval for the WhatsApp Broadcast API, you will need to submit message templates for approval. To do this, go to the WhatsApp Business API section in the Facebook Business Manager platform and click on “Message Templates”. You can create message templates for promotional and transactional messages and submit them for approval.
FAQ Section for WhatsApp Broadcast API:
- Q: How long does it take to get approval for the WhatsApp Broadcast API?
- A: The approval process can take up to four weeks, depending on the complexity of your business and your use case.
- Q: Can I send promotional messages to customers who have not opted in?
- A: No, you can only send promotional messages to customers who have opted in to receive messages from your business.
- Q: How do I ensure that my messages comply with WhatsApp’s policies?
- A: You can review WhatsApp’s policies in the Facebook Business Manager platform. Oppex also offers guidance on how to create messages that comply with WhatsApp’s policies.
- Q: What happens if I send messages that violate WhatsApp’s policies?
- A: Your WhatsApp Business Account could be suspended or banned if you send messages that violate WhatsApp’s policies.
- Oppex is a powerful platform that enables businesses to engage with customers on WhatsApp. With its range of features and tools, Oppex makes it easy to create engaging messages, automate your campaigns, and track your performance. Whether you are a small business or a large enterprise, Oppex has the tools you need to succeed in WhatsApp marketing.